Desire for change
Changephobia stands, contrary to the actual meaning of the word, for enabling transformation in daily thinking and action. The objective is to replace the widespread unwillingness to change with the desire to change.
Changephobia describes the fear of change. Pathological manifestations in the form of transphobia, biphobia, and homophobia are current phenomena and have a dangerous impact on business decisions. The fear of the unknown, of a future that is not so familiar, in which traditions and power are changing, translates into a strategy of small steps. Always one step at a time. In doing so, the path emerges as we walk. Without much fuss. Through perseverance in a future of the known, where tradition still counts for something and loyalty is more important than innovation. But is that enough? We don’t think so.