working area
We would like to support you in these fields of activity.
Innovation
We provide our methodological knowledge and accompany you in the form of in-person coaching and workshops on specific innovation management issues: design thinking, problem-solution -fit, lean start-up, business ecosystem design & ideation, agile product and customer development, process development, and establishment in the organization, tools for innovation and knowledge management, etc. At this point, at the latest, we also address culture and leadership and create the conditions for a growth mindset that enables radical innovation and does not prevent it.
Start-ups and Entrepreneurship
More than half of academic start-ups fail. The reasons for failure are clear: overestimation of demand, insufficient financial resources, the wrong team, lack of key competencies, strong competition, intense cost pressure, and difficulties in price enforcement. Our services address the reasons for failure. We offer tailor-made support and intensive coaching in-line with the financial possibilities of your start-up.
International business
The range of services is diverse and geared to your requirements. Systematic country and location selection, development of the international business model, partner search and selection, lead management and customer acquisition, preparatory training for international assignments, marketing concept, impact of the Due Diligence Act on the organization and suppliers, mentoring of expatriates, social selling for global start-ups, support of international teams, internationalization controlling, development of corporate conduct/ethics guidelines, etc..
Strategy and business model development
Canvas-based strategy and business modeling have prevailed in the last few years in the form of a wide variety of templates. Our templates also provide good orientation for non-business people and visualize in an understandable form what is important. They lay the foundation for systematic strategy development, which we moderate and support with our know-how. In doing so, we focus primarily on the effectiveness of the planned changes. With the help of MS Teams, Zoom and Mural, we also accompany remote teams and structure the decision-making process.
Marketing
Marketing is experiencing a wonderful renaissance. The effect of measures can be determined at any time. Finally, it is possible to actually measure the effects in terms of a return of marketing. We support you in customer analysis, prototyping, the development of clever content, and other marketing activities. Creating global visibility is important to us.
Business ecosystems
Traditional business models that tend to emphasize internal competencies are no longer sufficient in a world with highly connected ecosystems. Ecosystem players rely on co-evolution, symbiosis, and interconnectedness, and operate beyond classic customer experience chains. They create systems with unique value propositions. But business ecosystems do not create themselves, they need a clear idea of partners and roles. A strategy. We use design thinking and lean start-up approaches to give you concrete orientation when designing the ecosystem.
New Learn
The pandemic has shown us where the weaknesses lie in the way we learn and transfer knowledge (“stockpiling of knowledge”). Enough with learning ahead, towards stronger action and experienced-based orientation. Also in academic education, in management training anyway. We believe that the learning experience must be in the foreground. We can offer inspiring digital training, hybrid events (in-person plus remote), and synchronous and asynchronous formats. We also bring the latest insights from Silicon Valley to the design of modern learning labs and maker spaces (Circuit Launch/Oakland, Jacobs Institute for Design Innovation/Berkeley, Hasso Plattner Institute of Design/Stanford).
Let’s do things together
