{"id":1031,"date":"2023-01-15T16:42:21","date_gmt":"2023-01-15T15:42:21","guid":{"rendered":"https:\/\/changephobia.de\/international-business-has-changed"},"modified":"2024-02-05T17:51:56","modified_gmt":"2024-02-05T16:51:56","slug":"international-business-has-changed","status":"publish","type":"post","link":"https:\/\/changephobia.de\/en\/international-business-has-changed","title":{"rendered":"International business has changed"},"content":{"rendered":"

New ideas and new competencies are needed<\/h2>\n

Globalization as an important driver for the growth of startups and SMEs has changed. It no longer does it in the form of hyper-globalization as before. Up until 2010, global goods exports developed about twice as fast as global economic output as a whole. However, these growth rates have been declining significantly for several years and instead we are seeing individual value-added activities being relocated abroad. Not just anywhere, but in the most advantageous locations in the world. It is not surprising that the USA and China occupy a prominent position. Foreign direct investment inflow (2020) shows for 2020 as 1. USA 150 million U$ and 2. China 149 million U$ off. In addition, the internationalization of services continues to grow. These include transport, tourism, construction services, IT services and communication services, insurance, licensing and business services (eg consulting). The increase in the global exchange of data, information and knowledge is also no surprise. 6 out of 10 global Internet companies are based in the USA alone, but around 80% of their users are outside the USA. The USA, Europe, Canada, Australia and China in particular have access to big data and use this lead in artificial intelligence and data analytics. Developing countries, on the other hand, often see little value in using data as a resource for growth.<\/p>\n<\/div>

<\/span><\/div>

Wie wirken sich diese neuen Realit\u00e4ten auf das Auslandsgesch\u00e4ft aus? Welche Anforderungen sind zu erf\u00fcllen?<\/p>\n

Es ist sehr entscheidend die richtigen L\u00e4nder, Standorte und Partner auszuw\u00e4hlen. Am besten systematisch und wohl \u00fcberlegt. Falsch ist der direkte Griff nach sich ergebenden Opportunit\u00e4ten, nur weil Zeitdruck besteht oder keine Alternative in Sicht ist. Negative Auswirkungen von Entscheidungen im Auslandsgesch\u00e4ft haben eine ungew\u00f6hnlich lange Verweilzeit und sind oft nur mit viel Aufwand zu korrigieren. Es lohnt sich deshalb die Internationalisierung mit einer \u00dcberpr\u00fcfung des aktuellen Status-Quo zu beginnen. Export-Audit, Readyness Check, Performance Monitoring, wie auch immer. Wir starten mit einer Analyse und beginnen im Unternehmen. Welche Kompetenzen sind vorhanden? Welche Prozesse sind etabliert? Welche Potentiale bestehen? Und bei Start-ups? Sie denken alles h\u00e4ngt vom Produkt und dem Gesch\u00e4ftsmodell ab? Sicher ist das so. Es lohnt sich auch hier ein Blick auf das Team und die bestehenden Erfahrungen zu werfen. Nicht zuletzt scheitern Start-ups mehrheitlich an internen Querelen, mangelnder Kompetenz und Fehleinsch\u00e4tzungen. Der reine Blick auf die Internationalisierung von Vertriebs- und Marketingaktivit\u00e4ten wird zunehmend erg\u00e4nzend um die Frage nach dem richtigen Standort f\u00fcr Kompetenz und Entwicklungszentren, dem globalen Produktionspartner und der Frage nach dem Zugang zum richtigen Business-\u00d6kosystem. Die gesamte Wertsch\u00f6pfungskette wird internationaler als bisher ausgerichtet. Gerade in diesem Punkt haben KMUs erhebliche Potentiale. Investitionen in Strategie und Analyse lohnen sich immer. Wir unterst\u00fctzen Sie in der Entscheidungsfindung, begleiten Sie in der Umsetzung und stehen Ihnen als kritischer Sparringspartner zur Verf\u00fcgung. Damit k\u00f6nnen Sie vom ersten Tag an voll durchstarten.<\/p>\n

Changephobia ist eine Initiative von Prof. Dr. Uwe Sachse. Zielsetzung ist die weitverbreitete Unlust gegen\u00fcber Ver\u00e4nderungen durch die Lust am Wandel zu ersetzen. Changephobia steht entgegen dem eigentlichen Wortsinn f\u00fcr das Erm\u00f6glichen von Transformation im t\u00e4glichen Denken und Handeln. Changephobia unterst\u00fctzt KMUs, Inhaber und Investoren dabei s\u00e4mtliche Kr\u00e4fte zu b\u00fcndeln und wirkungsvoll f\u00fcr Wachstum zu nutzen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

New ideas and new skills are needed. Globalization as an important driver for the growth of startups and SMEs has changed. It no longer does it in the form of hyper-globalization as before. It no longer does it in the form of hyper-globalization as before. Up until 2010, global goods exports developed about twice as fast as global economic output as a whole. However, these growth rates have been declining significantly for several years and instead we are seeing individual value-added activities being relocated abroad.<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nInternational business has changed - changephobia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International business has changed - changephobia\" \/>\n<meta property=\"og:description\" content=\"New ideas and new skills are needed. 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