{"id":964,"date":"2021-10-14T16:27:51","date_gmt":"2021-10-14T14:27:51","guid":{"rendered":"https:\/\/changephobia.de\/blog"},"modified":"2022-06-27T15:36:47","modified_gmt":"2022-06-27T13:36:47","slug":"blog","status":"publish","type":"page","link":"https:\/\/changephobia.de\/en\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1>blog<\/h1>\n<\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-medium fusion-blog-pagination\"><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-rollover\" data-pages=\"1\"><article id=\"blog-1-post-1037\" class=\"fusion-post-medium post-1037 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/05\/Zusammenarbeit-zwischen-Corporate-Entrepreneurship-und-Startups-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/05\/Zusammenarbeit-zwischen-Corporate-Entrepreneurship-und-Startups-320x202.jpg 320w, https:\/\/changephobia.de\/wp-content\/uploads\/2022\/05\/Zusammenarbeit-zwischen-Corporate-Entrepreneurship-und-Startups-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups\">Cooperation between corporate entrepreneurship and startups<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/05\/Zusammenarbeit-zwischen-Corporate-Entrepreneurship-und-Startups.jpg\" data-options=\"\" data-id=\"1037\" data-rel=\"iLightbox[gallery]\" data-title=\"Zusammenarbeit-zwischen-Corporate-Entrepreneurship-und-Startups\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups\">\n\t\t\t\t\t\tCooperation between corporate entrepreneurship and startups\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/changephobia.de\/en\/category\/blog-en\" rel=\"tag\">Blog<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups\" aria-label=\"Cooperation between corporate entrepreneurship and startups\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups\">Cooperation between corporate entrepreneurship and startups<\/a><\/h2><div class=\"fusion-post-content-container\"><p>More and more established companies are participating in start-ups and are looking for cooperation with newly founded firms. More than three quarters of the Fortune 100 companies have their own investment companies that are looking for attractive start-ups. The reason is clear. The innovations from our own company are obviously not enough to keep up. <\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/changephobia.de\/en\/author\/uwe1\" title=\"Posts by Uwe1\" rel=\"author\">Uwe1<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-07-05T12:39:09+02:00<\/span><span>3. May 2023<\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"fusion-comments\"><a href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups#respond\">0 Comments<\/a><\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/changephobia.de\/en\/cooperation-between-corporate-entrepreneurship-and-startups\" aria-label=\"More on Cooperation between corporate entrepreneurship and startups\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1031\" class=\"fusion-post-medium post-1031 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/changephobia.de\/wp-content\/uploads\/2020\/08\/Das-internationale-Geschaeft-hat-sich-veraendert-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/changephobia.de\/wp-content\/uploads\/2020\/08\/Das-internationale-Geschaeft-hat-sich-veraendert-320x202.jpg 320w, https:\/\/changephobia.de\/wp-content\/uploads\/2020\/08\/Das-internationale-Geschaeft-hat-sich-veraendert-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\">International business has changed<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/changephobia.de\/wp-content\/uploads\/2020\/08\/Das-internationale-Geschaeft-hat-sich-veraendert.jpg\" data-options=\"\" data-id=\"1031\" data-rel=\"iLightbox[gallery]\" data-title=\"Das-internationale-Gesch\u00e4ft-hat-sich-ver\u00e4ndert\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\">\n\t\t\t\t\t\tInternational business has changed\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/changephobia.de\/en\/category\/uncategorized\" rel=\"tag\">Uncategorized<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\" aria-label=\"International business has changed\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\">International business has changed<\/a><\/h2><div class=\"fusion-post-content-container\"><p>New ideas and new skills are needed. Globalization as an important driver for the growth of startups and SMEs has changed. It no longer does it in the form of hyper-globalization as before. It no longer does it in the form of hyper-globalization as before. Up until 2010, global goods exports developed about twice as fast as global economic output as a whole. However, these growth rates have been declining significantly for several years and instead we are seeing individual value-added activities being relocated abroad.<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/changephobia.de\/en\/author\/uwe1\" title=\"Posts by Uwe1\" rel=\"author\">Uwe1<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2024-02-05T17:51:56+01:00<\/span><span>15. January 2023<\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"fusion-comments\"><a href=\"https:\/\/changephobia.de\/en\/international-business-has-changed#respond\">0 Comments<\/a><\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/changephobia.de\/en\/international-business-has-changed\" aria-label=\"More on International business has changed\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1027\" class=\"fusion-post-medium post-1027 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/06\/marketing-und-digitaler-wandel-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/06\/marketing-und-digitaler-wandel-320x202.jpg 320w, https:\/\/changephobia.de\/wp-content\/uploads\/2022\/06\/marketing-und-digitaler-wandel-700x441.jpg 700w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation\">Marketing and digital transformation<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/changephobia.de\/wp-content\/uploads\/2022\/06\/marketing-und-digitaler-wandel.jpg\" data-options=\"\" data-id=\"1027\" data-rel=\"iLightbox[gallery]\" data-title=\"marketing-und-digitaler-wandel\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation\">\n\t\t\t\t\t\tMarketing and digital transformation\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/changephobia.de\/en\/category\/blog-en\" rel=\"tag\">Blog<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation\" aria-label=\"Marketing and digital transformation\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation\">Marketing and digital transformation<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Hardly any of the classic functional areas is as strongly affected by the digital change as marketing. In academic education, which has been the standard for many decades, we all certainly remember the marketing mix and the 4Ps of place, price, product, and promotion. In the meantime, Process, Physical Evidence and People have been added to 7Ps (Magrath 1986). Even in times of digitization, artificial intelligence, and climate change, an attractive range of services, optimal positioning, clever pricing, and a brand-appropriate presentation are key success factors. So what has changed?<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/changephobia.de\/en\/author\/uwe1\" title=\"Posts by Uwe1\" rel=\"author\">Uwe1<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-07-05T12:38:31+02:00<\/span><span>30. September 2022<\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"fusion-comments\"><a href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation#respond\">0 Comments<\/a><\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/changephobia.de\/en\/marketing-and-digital-transformation\" aria-label=\"More on Marketing and digital transformation\">Read More<\/a><\/div><\/div><\/article>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-964","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - changephobia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/changephobia.de\/en\/blog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - 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